There are two ways for products to enter a new target market. One is a full launch of the new product to a segmented target market while the other is a rolling launch with certain steps.
Trends of Translation 2014
“Survey on Trends of Translation” is a survey conducted annually by Spear Translation for the purpose of finding out the changes of linguistic services used by businesses and individuals under the highly globalized and digitalized world. The survey interviewed 500 individuals from New York, Hong Kong, London and Shanghai, and all of them are the Executives/Directors of their corresponding companies.
Christmas Greetings from Spear
Christmas Greetings from Spear Translation.
Fred Fournoer
23+ years of experience M.A (Translation) B.A. (Finance) Specialist field: Financial Document Language: English – French Story: Fred came to Spear in 2008, before that he was working in a Financial Translation Company in France. He was granted numerous translation awards including the ITC award and OTA award. He also writes blog articles for financial magazines.
Abelardo Mosca
Specialist field: Commercial and Business Administration
Language: English – Spanish
18+ years of experience
MBA
B.A. (Translation)
B.A. (Sociology)
Winniefred Chong Tsz Ting
9+ years of experience MA (Pharmacy) B.A (Pharmacy), B.A. (Biology) Special in Medical and Pharmacy Translation Language: Traditional Chinese – English Winniefred has an outstanding academic result for her Pharmacy and Biology Degree. Before joining Spear, she was the vice-president of an NGO in Africa responsible for educating doctors.
Angelina Cheung Ying Sik
Special in: Legal
Language: Traditional Chinese – English
13+ years of experience
M.A. (Law), M.A. (English)
B.A. (Law)
Timothy Wu Tian
Specialist field: Financial
Language: Simplified Chinese – English
17+ years of experience
MBA & P.hD (Translation)
B.A. (Finance)
Lifesec, Marketing products with more confidence with Spear
Jean Villarreal, Marketing Director of Lifesec. Lifesec is a lifestyle products manufacturing and trading company, its products range from kitchenwares, electronic appliances to vehicle parts. It is now selling their products in North America, Europe and Asia. It is the 10th year that Lifesec has been selling its products in China. […]
Global Presence & Localised Thoughts
Call and Get Localised Support from Spear’s Multinational Project Coordination & Linguist Team