Spear’s APAC Language and Marketing Team is here to help retailers create, execute, and optimize multilingual and multinational strategies for online / mobile, in-store content, and customer support interactions that drive sales, global growth, and customer loyalty.
Retail Consultancy
When it comes to creating global communications, outreach, and strategy, what many see as a challenge is second nature for us. Our work puts us in touch with markets and cultures around the world, and we have a two decade track record of success in helping extend brands around the world.
Our vast experience helps retailers of all kinds grow their influence and sales across borders, whether that means helping devise and implement a go-to-market strategy, or whether it means taking an existing framework to the next level. Through our Retail Consultancy framework, our omnichannel experts help you to better understand the opportunities available to you and develop a plan of action to take advantage of them.
Website / E-Commerce Site Localization
With Spear, the process of creating, launching, and optimizing websites in multiple languages is both simple and cost effective. Whether your site is an informational hub, a brand showcase, a corporate intranet, or an e-commerce storefront, Spear’s solutions ensure that adapting your site for global markets has never been easier.
Mobile
As you expand into global markets, it’s important that your online strategy incorporates mobile sites and applications. Spear’s web specialists ensure that your mobile sites render properly in other languages, including the use of responsive design and working within character limitations. Some consumers may never even see your primary website – for those consumers that prefer to use mobile devices, Spear can help you reach them.
Search Engine Optimization
In order to ensure customers can find your website, either via organic or paid search, it’s crucial that you select and optimize your site with the proper keywords. When you localize your site into other languages, this process must start all over again, just don’t simply translate the site content and allow those translated terms to be your targeted keywords. Adapting, researching, and validating multilingual keywords in each target country or market is important, as is properly choosing your top-level domains, hosting sites, and building relevant inbound links.
Spear’s SEO Analysis System and Experts are here to work these out for you.
Email Marketing
Outbound emails and digital marketing are a key part of driving traffic to your brand sites, e-commerce storefronts, as well as store entity. Spear’s retail solutions group works closely with our marketing and advertising specialists to ensure that locally adapted copy and creative is effective, on-brand, and timely to support your email marketing campaigns. Sometimes your customers come to you; sometimes you have to get in front of your customers. Spear can help you make a great first impression.
Social Media
With the help of our patented Social Media Management Platform Shub, we ensure that your social media outreach and engagement efforts are aligned with your marketing and customer support strategy at large. Social media moves quickly, and companies that are ready with responsive and engaged content can ride the wave of this powerful medium. Conversely, organizations that are not well equipped to act and react within social media risk damaging their brands and sales.
Spear has a specialized team of global social media consultants and experts that can help you formulate and execute your multilingual social media strategy in the APAC regions.
Marketing Elements
Customers can see, touch, and feel on their own, make buying decisions on the spot, and sense immediately whether any given store is invested in their market.
In addition to communications and materials, the in-store experience is driven by employees, and your ability to train, manage, and ensure standards across all global team members is vitally important to ensuring your brand is represented properly.
Spear offers a full suite of translation, adaptation, and consulting services to ensure that your global network of stores meets the same high standards as those in your home market, and that you are able to offer your customers a tailored, culturally appropriate shopping experience.