When it comes to increasing online presence, no one would deny not to seek Search Engine Optimisation (SEO) as an important way to reach out for potential clients. The key to successful SEO relies on good contents as well as the techniques that converge leads into real sales.
According to the studies from The US Association of Marketing and PR Professionals (2020), 93% interviewees read articles before making decision on purchasing and among 87% of them would read for over 5 minutes. That means, the more time a user spends on your article, the higher the chance that he / she will become your lead.
What is Copywriting?
Copywriting is a craft of writing persuasive messages in a form of articles that prompt people to buy a product / inquire for a service / download your brochure / join an event), and the process of copywriting includes detailed researches, content planning, conceptualisation, exceptional writing skills and market trend sense.
Today, customers are attracted to brands that show transparency, authenticity and friendliness. Brands have to show their professions and perceptions in their field, while writings have to be interesting, professional and straight to the point. Yet, contents should be stick to market trends – you should keep an eye on social media to track and perceive the shifting of customer taste.
If the content is written for online purpose, it should follow the algorithms of search engines (see more for Search Engine Optimisation) so that your website would get a better ranking on Google.
Why Choose Copywriting Over Translation?
Understanding the Difference
Translation is the process of converting text from one language to another, ensuring it fits the culture of the target market while adhering closely to the original meaning. Copywriting, on the other hand, involves creating original content from scratch, with a focus on the target market’s perspective and cultural context.
The Advantages of Copywriting
Localized Perspective:
Copywriters leverage local knowledge to craft content that resonates deeply with the target audience. Unlike translation, which is bound by the original text, copywriting allows for a more flexible and culturally relevant approach.
Enhanced Engagement:
Writing from scratch enables copywriters to incorporate cultural nuances, current trends, and local idioms. This approach fosters stronger connections with readers, creating shared sentiments and effectively communicating the brand’s message.
Greater Marketing Effectiveness:
Copywriting isn’t constrained by the original content, allowing for more creativity and innovation. This freedom results in content that is not only engaging but also more effective in achieving marketing goals.
Cost Considerations:
While translation can be more cost-effective, its effectiveness in marketing may be limited due to its adherence to the original text. Copywriting, although potentially more expensive, maximizes marketing impact by tailoring content specifically to the target audience.
Choose Spear for your proofreading and editing needs to ensure your content is accurate, polished, and perfectly suited to your target audience. Our comprehensive services will enhance the clarity, coherence, and effectiveness of your communication.
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Spear’s Expertise
At Spear, we specialize in creating perfect, localized content that helps you build strong relationships and generate quality leads. Our copywriting services free you from substandard content, allowing you to focus on what matters most: connecting with your audience.
We are proud to be the official partner of 20 inflight magazines, producing creative content for thousands of reputable brands every month.
Contact us to elevate your content strategy and achieve outstanding results with Spear’s expert copywriting services!
To get started, simply contact us via our website or email. Our team will schedule an initial consultation to understand your needs, objectives, and the specific requirements of your project. This helps us tailor our approach and provide you with a customized proposal.
For the initial consultation, please provide details about your project, including the type of content you need (e.g., articles, blog posts, marketing copy), your target audience, any specific goals you have, and any relevant background information about your brand or industry. This helps us gain a comprehensive understanding of your needs.
Based on the information gathered during the initial consultation, we match you with a copywriter who has expertise in your industry and experience with similar projects. This ensures that the copywriter is well-versed in the subject matter and can deliver content that aligns with your brand’s voice and objectives.
The timeline for completing a copywriting project varies depending on the scope and complexity of the project. During the initial consultation, we discuss your deadlines and work with you to establish a realistic timeline. We strive to deliver high-quality content promptly while ensuring thorough research, writing, and editing processes.
After the initial draft is completed, we submit it to you for review. You can provide feedback and request revisions to ensure the content meets your expectations. We offer multiple rounds of revisions as needed, collaborating closely with you to fine-tune the content until it aligns perfectly with your vision. Our goal is to ensure your complete satisfaction with the final product.